Competition benefits consumers
Consumers often benefit from upstream competition
Competition law may benefit the structure of the market and competition as such, but very often the benefits accrued further up the chain of users will be passed on to the end-consumer.
Greater competition can drive consumer welfare gains
Eliminating inefficient practices and cartel activity leads to lower prices for consumers. Competition delivers lower prices, greater choice and more responsive markets: consumers are empowered through the provision of choice, information and increased awareness of their rights and means of redress that competition can bring. In the Netherlands, competition in the energy sector has been promoted by the use of an online competition coach, which guides consumers through the steps of switching energy supplier.
Private rights of action can help competition law enforcement
In some jurisdictions competition law allows consumers to privately enforce their rights.