Explaining the Benefits of Competition
The Benefits Project Online Resource seeks to provide ICN members with knowledge, strategies and arguments for explaining the benefits of competition to support their competition advocacy efforts with government and non-government stakeholders, as well as in the evaluation of competition interventions. While the existing online resources focus on advocacy within government, further additions plan to address additional stakeholders and advocacy audiences such as the business community. Explaining the benefits of competition is a challenge for many competition agencies, particularly younger ones. Strategies and approaches on how better to explain the benefits of competition to a variety of stakeholders as well as how to evaluate, measure and present effects of competition and competition interventions can help promote a competition culture.
The Benefits Project webpages have three primary sections: the 2014 ICN Benefits Report, the Competition Assessment Recommended Practices, and sample competition messages and resources for various topics.