Extending
the Reach of a Web site
Basic components of a Web site
- Menu with clearly identified sections
- Menu that is available on every page for easy navigation
- "Who we are" section
- "What's News" section
- Search function
- Contact information
- Relevant Legislation
- Publications
- Media Room (for news releases, advisories, speeches - posted
as close to real time as possible)
- Consumer Information
- Business Information
- Frequently Asked Questions
- Site Map
- Related Links
- Help Section
- Alternative print format for publications for easy printing
- Easy to remember URL, ex.: www.cb-bc.gc.ca
- Very little graphics and images
- On-line enquiry form
- Registration with major search engines
Interactivity
- Develop user-friendly Web site and highlight those sections
most useful to consumers/general public
- Provide interactive learning tools with audio and video
- Put up online pop-up surveys on various issues
Links
- Look for sites that house competition and consumer-related information
- Ask to be added as a link in their resources section
- Develop relationships with other organizations who will house
the link
Listserv
- Give users the option to subscribe to an automatic service
to receive electronic notification when anything new has been
published to the site or has been updated
- Offer subscribers choice in the type of information they want
to receive
- Track users and most popular features on site
Surveys
- Survey users on how the site could be improved
Examples:
The
European Commission's Citizen's Guide to Competition Policy
European
Commission's video "Fair Competition in Europe" in Audiovisual
Library
Canadian Competition Bureau E-mail Subscription service
|
