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Promotion Mechanisms
There are many ways competition authorities promote competition.
These mechanisms ensure that the business and legal communities
as well as the general public are made aware of competition
policies and the outcome of specific cases. Businesses are interested
in money, not breaking the law so the more businesses
know about the law, the more they
will
comply. The
results of contested proceedings
also play a role in advocacy as they often serve as a deterrent
for future anti-competitive behaviour.
Publications | Communication
| Media Relations | Information
Gathering
Education | Promoting
Compliance | Building
Public Confidence
Publications
- Information Bulletins/Notices
- Enforcement Guidelines
- Discussion Papers
- Reports on specific issues
- Pamphlet Series
- Summaries of Decisions
- Annual/quarterly reports which explain the competition authority's
activities and pick out key themes/issues of competition
- Simple publications for small and medium-sized enterprises
which are carefully targeted and distributed, highlighting key
issues
for compliance
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Communication
- Speeches
- Conferences/Seminars/Workshops
- Web sites
- Email notification list
- Videos
- Stakeholder meetings and consultations
- Attendance at national and regional exhibitions
and trade shows
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Media Relations
- News Releases
- Backgrounders
- News conferences / Call-in lines
- Media Interviews
- Daily Press guidance (informs journalists of what to expect
for the day)
- Current media distribution lists for fax and email
- Media Contacts
- Media briefings and one-on-one meetings
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Information Gathering
- Partnerships with other competition agencies
- Research
- Consultations
- Participation in conferences
- Attendance at national and regional exhibitions and
as well as trade shows
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Education
- Participation in government policy
development
- Interventions before regulatory bodies
- Input into draft legislation and regulations
- Submissions and representations to legislative committees and
other government bodies
- Participation in programs of law schools/business schools
- Judicial training workshops
- Seminars for legal practitioners
- Seminars for business community
- Promoting high-level awareness of links between competition
policy and economic development
- Advocacy at regional road shows
- Visiting key business centres across the nation to enhance
awareness among local businesses, consumers, intermediaries
and the media
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Promoting Compliance
- Marketplace contacts
- Practitioner contacts
- Consultations
- Prenotification
- Advisory Opinions
- Pre-market Assessment
- Advance Ruling Certificates
- Corporate Compliance Programs
- Voluntary Codes
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Building Public Confidence in Competition
Policy and Institutions
- Strong enforcement
- Active enforcement policy
- Fairness and non-discriminatory enforcement
- High-profile cases
- Strong judicial decisions
- High fines and effective non-monetary remedies
- Prosecutions
- Transparency
- Predictability
- Protocols or Memoranda Of Understanding with regulators to minimize
duplication and reduce uncertainty
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