|
|
 |
|
Home > Information Library > Working Group Documents > Advocacy Materials > Toolkit for Effective Advocacy > Media Relations > Media Tips > Writing an Effective News Release | ||||||||||||
|
Writing an Effective News ReleaseWhy A news release is the best way to get your message across, therefore, prepare it with care. Just as you are trying to reach journalists with your news, they are trying to reach their audience with their stories. The audience may not be familiar with competition issues and antitrust laws. Effective news releases should lead to a better overall public perception of the organization. By writing in a journalistic style, releases have a much greater chance of being used and turned into full stories. How New releases must be simple and easy to understand. They should contain all the necessary information on the companies, the market concerned, the impact on citizens/consumers and the specific case details. Use plain language. If you must use technical terms, always explain them clearly. Agencies in different
jurisdictions have developed their own
style and structure for news releases and have produced the following
guides:
Examples: Abtronic Muscle Stimulators Removed from Market by Competition Bureau Competition Bureau Seeks Order Against Sears - Alleges Tire Prices
Inflated Competition Bureau to Challenge Part of UGG Acquisition of Agricore
Note: Some of our documents are provided
in an Adobe Acrobat PDF format. A link to the free Adobe Acrobat
reader is provided.
|
