Some competition agencies run targeted compliance campaigns that respond to the unique needs of a target audience.
For immigrant communities
The New Zealand Competition Commission has identified the need to target immigrant communities since they may not be aware of the legislation and regulations that govern their business activities. They often trade with consumers who are also new immigrants, and who may have little understanding of the protections offered to them in New Zealand law. As part of an immigrant business strategy, the Commission is developing a Chinese language product safety and consumer information standards brochure, which will encourage immigrant traders to comply with the standards. The Commission has published a Chinese language version of the Fair Trading Act Guide and a Korean language Fair Trading Act guide is currently being produced. When prosecutions of immigrant business people can be used to educate the community, the Commission translates media releases and targets immigrant media.
For a specific sector
The United States Federal Trade Commission uses a comprehensive approach to ensure businesses are aware of the guidelines in a particular sector. It has targeted the health care sector in the United States and combined a variety of activities to promote compliance with antitrust legislation.